1. PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device. When you make a purchase, we collect the following Customer Information:

• **Order Information:** Name, billing address, shipping address, payment information (processed by secure third parties), email address, and phone number.
• **Device Information:** IP address, web browser, time zone, and cookies installed on your device.
• **Usage Information:** Pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site.

2. HOW WE USE YOUR INFORMATION

We use the Order Information primarily to fulfill any orders placed through the Site (including processing your payment, arranging for shipping, and providing invoices/order confirmations). Additionally, we use this data to:

• Communicate with you regarding your order status and provide customer support.
• Screen our orders for potential risk or fraud.
• Provide you with information or advertising relating to our products or services, only if you have opted-in.
• **Improve Services:** Analyze customer data to enhance our product offerings and site functionality.

3. SHARING YOUR PERSONAL INFORMATION (Third Parties)

We share your Personal Information with third parties only to help us use your Personal Information, as described above. We partner with:

• **Shopify:** Our online store platform.
• **Payment Gateways (Razorpay/PayU):** For secure and compliant payment processing.
• **Shipping Partners:** To arrange delivery of your products.

We will only disclose your Personal Information when required by law, court order, or governmental regulation in India.

4. DATA RETENTION AND SECURITY

• **Retention:** When you place an order, we will maintain your Order Information for our records unless and until you ask us to delete this information.
• **Security:** We take reasonable precautions and follow industry best practices to make sure your data is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed.

5. CHANGES AND CONTACT INFORMATION

We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at care@magikdrops.com.